The look of a website is evolving. While some constants remain, such as the necessity for relevant, timely, and interesting content, new aspects that might increase the impact of a website appear on a regular basis.
Some of these aspects assist tell stories and describing your company's identity, while others aim to instantly pique customer attention or improve the user experience across all devices. Selecting certain pieces that correspond with your brand and website goals can help raise overall impact. Using every element at the same time isn't needed (this can lead to a cluttered and confusing experience), but doing so can help boost overall impact.
We've broken down the most crucial parts of modern website design you can adopt to boost your site's performance to help you concentrate your focus and identify the ideal elements for your site.
Create a stunning modern website design of your own.
A Color Palette That Is Bold But Limited
Color schemes and color usage are very crucial in modern web design, even if they may seem elementary. A strong color palette will aid in the creation of consistency across all of your company's products.
When it comes to building new pieces for their website, whether it's the homepage, landing pages, blogs, or a resource database, companies that use both primary and secondary colors have more flexibility.
The number of colors you use in your design, on the other hand, is a crucial consideration. Because too many colors might be distracting, most modern website designs limit themselves to two or three primary colors in their major design elements.
Look at major websites like Apple and Amazon. You won't see a spectrum of colors here; instead, there will be one background color (white or black) and one significant accent color (silver, yellow, and blue, respectively).
Simplifying your site's color scheme makes it easier to focus, which is why modern website designs use only a few color options. Take a look at Snipcart's website, which uses a simple but appealing dark grey, white, and yellow color scheme.
Bonus tip :If you're having trouble with your existing colors becoming monotonous on more content-heavy pages, try experimenting with alternative shades and tints of your current colors. This will give your designs a little more variation while staying true to your brand.
There is a lot of white space on this page.
This is related to the previous modern website design aspect, however, white space is very a White space refers to the amount of "empty" space between all of the items on your website, Things should be able to breathe; if your website is overly cluttered, directing your visitors' attention will be challenging.
Pocket Penguins makes good use of whitespace, which is both aesthetically beautiful and functional. They introduce the books they sell using quotes from some of their great publications further down on the homepage.
Designing your website using white space on purpose creates a clean, easy-to-understand, and well-organized look. Because websites are adopting a more minimalistic look, leaving space available on your page will make it easier for your reader to travel around your page.
Hero Images that are Responsive
An excellent website, as previously stated, should be able to draw your interest and guide your eyes down the page.
Incorporating high-quality, colorful hero photos is one method to do this.
Take, for example, the homepage of HelloFresh. When you first visit their website, you're greeted with a splash of color and multiple photos of delectable fresh cuisine. Users are drawn to this hero image because it makes them want to start cooking fresh meals like the ones shown.
This vibrant hero image grabs your attention right away. You can ensure that people will remain looking throughout your website if you use hero images throughout it.
Important Calls to Action
Converting visitors into leads and customers is also critical in modern website design, as we mentioned previously. This is why: Websites are designed to help you connect with people who are interested in your content, products, or services. You'll want to stay in touch with these people once you've made this connection. Conversion routes often begin with tempting gated content, such as email newsletter subscriptions, free downloaded ebooks or whitepapers, free product forms, free consultations, or other special invitations. These channels are successful when they include strong calls to action (CTAs). These should be deliberately placed into your website design and are critical for collecting visitor contact information (at the very least an email address) so that you can continue interactions with them as leads and convert them into customers.
Epic, a digital reading library for kids, for example, features three plain yet enticing CTAs on its homepage that is strategically placed. Epic's target audience, parents and educators, are also addressed in the CTAs.
Include relevant CTAs throughout your website in strategic locations, such as at the end of blog entries, in sidebars, and on your resources page, to name a few. Also, don't forget to include a call to action on your homepage!
Card Designs That Are Consistent
The use of cards has risen in favor as the more basic website design style has begun to gain hold. Cards make it easier for visitors to digest your material by combining text and pictures into a single eye-catching element.
Help Scout use cards strategically throughout their website to create an orderly and user-friendly grid design. Simple titles accompany bold graphic graphics to help readers understand what they may expect to read when they click on one of their guides. By carefully sectioning off your material into bite-sized portions, using cards in your website design can help you achieve a clean, organized look while keeping the user experience in mind.
Videos of high-quality products
As video marketing grows increasingly popular among both B2C and B2B businesses, more companies have begun to add product films and other corporate feature videos to their websites.
This can help to emphasize your brand's uniqueness while also highlighting what your business has to offer them.
According to studies, 92 percent of B2B clients watch online videos when investigating services and products for their business, and 43 percent watch online videos when researching services and products for their business. Videos have the ability to influence how individuals make decisions. These short videos allow your prospect to quickly grasp the value of your product without having to watch a lengthy, in-depth presentation. Both are beneficial, but the shorter videos allow for more rapid comprehension, which is great for the top of the funnel. Fort, the design studio's website, includes an easy-to-follow video that walks you through a series of slides with enticing product images. To pause or play the video, move your cursor over the "play reel" CTA.
Place videos in strategic locations around your website, such as on your pricing page to discuss pricing alternatives, on your product page to demonstrate products, or on your about us page. page to introduce your team to the rest of the world.
No matter where you use video, it may be a great way to add a little flair and movement to your website.
Code that is free of errors in the backend
On the surface, this current website design component may go unnoticed, but it is possibly the most important when it comes to the operation of your site.
Every website has a significant amount of backend coding that determines how well it works.
We have expert designers at our Dvijinfotech office who also know how to code a site so that it works beautifully, loads quickly, and is easy to navigate for converting visitors into leads and customers.
Taking the time to develop, read, and maintain clean backend coding will make it easier to write, read, and manage how your site works.
Have you ever tried to find anything in your closet but couldn't because it was too cluttered? If you don't have clear backend coding, it will be much more difficult to detect and fix any issues that may arise, much like a cluttered closet.
User-Friendly Design
This aspect of modern website design is that your site should be built for the user, not just to boost your search engine rankings. Out of a sense of desperation to enhance their rankings, companies frequently do things that are "good" for Google but bad for the user., However, website design should not be prioritized in this manner. Prior to focusing on ranking higher on a search engine results page, a company's website should be user-friendly.
Quiver, for example, is an extraordinarily well-designed site that is incredibly user-friendly and simple to navigate.
Google is clever: it can identify if your users are getting good value from your website if they return and spend more time there. To optimize your site for the user and establish a group of this, however, should not be the priority order for website design. Prior to focusing on ranking higher on a search engine results page, a company's website should be user-friendly.
Quiver, for example, is an extraordinarily well-designed site that is incredibly user-friendly and simple to navigate.