LinkedIn is one of the oldest online social platforms available today. Yes, it is correct. LinkedIn has evolved into a strong platform for company owners and people to expand their network, create more leads, market their brand, and establish themselves as thought leaders over time. Several businesses, however, have abandoned the idea of establishing a solid LinkedIn strategy to promote their brand or grow their business. Furthermore, if you are a B2B firm without a LinkedIn marketing plan, you are missing out on a lot of opportunities.

Dvijinfotech, for example, is a digital marketing agency that provides complete and advanced digital marketing solutions such as content marketing, LinkedIn marketing, and social media marketing. We keep up with the newest digital marketing trends and work hard to assist companies to achieve their goals and objectives through well-crafted digital strategies. We also recognize the value of LinkedIn marketing for B2B enterprises, and we use our LinkedIn marketing services to help our clients broaden their commercial horizons.

Let's look at why LinkedIn marketing is so important for businesses.

For B2B companies, LinkedIn is more significant than Facebook.

According to the 2015 social media marketing industry research, LinkedIn has now surpassed Facebook as the most essential platform for B2B enterprises and marketers in the present environment. Furthermore, compared to 41% of B2B marketers, roughly 21% of B2C marketers stated that LinkedIn is their preferred platform. As a result, it's reasonable to assume that B2B marketers and businesses are now prioritizing LinkedIn marketing techniques above Facebook marketing strategies.

LinkedIn is becoming one of the most popular social media networks among business owners.

LinkedIn is now the third most popular social networking site among business owners, according to Salesforce's 2015 state of marketing study. According to data, 62% of business owners utilize LinkedIn, with another 22% planning to do so by 2018. As a result, it's reasonable to believe that LinkedIn's popularity among B2B owners and marketers is gradually increasing.

LinkedIn has shown to be a viable lead generation platform.

According to several studies, traffic generated by LinkedIn reference had the greatest and highest visitor-to-lead conversion rate of all the social networking sites.

In fact, the numbers outnumber those of Facebook and Twitter combined. Despite a few slight fluctuations in the numbers over the last couple of years, LinkedIn will continue to create more and more leads for B2B companies.

LinkedIn is a good place to start if you want to be a thought leader.

LinkedIn is without a doubt the most successful channel for distributing professional content. In addition, no other social media platform can help your business position itself as an industry leader. One of the advantages of LinkedIn is that it allows you to join groups and network with major industry figures and influencers.

It assists you in carefully positioning yourself as an industry influencer and consolidating your reputation as a well-known figure in your field of interest.

LinkedIn enhances face-to-face interactions.

Apart from assisting you in building a strong online presence, LinkedIn may also help you improve your face-to-face interactions.

LinkedIn gives your company more exposure.

In a Google search, a well-optimized LinkedIn profile or company page has a better chance of ranking high. As a result, it improves your brand's overall internet presence.

Steps to ensuring that you are well-ranked in a Google search:

• Include relevant keywords in the page's bio and description.
• Use descriptive terminology in the job title and company name.
• Complete all of your profile fields.
• In your profile, include links to your blogs and websites.

LinkedIn has steadily grown in importance as a platform for B2B marketers and businesses. In terms of visibility, few social platforms come close to what LinkedIn has to offer. Furthermore, digital marketing firms like Technooyster help organizations develop successful LinkedIn strategies in order to increase their position in the sector.